Viral Marketing Etc.

Beautiful, just beautiful. And to the point. No offense to Perry Belcher, he actually one of the few who also gets it, but that interview with Seth Godin goes straight to the heart of the issue.

All social networking sites are not actually social networking. They are just the tools that make social networking easier and father reaching. You still have to do social networking yourself, you just can reach more people, but robots cannot make friends! That’s not Futurama yet and your spambot is not Bender.

Anyway, I always respected Seth Godin a lot, and now I respect him even more. Here it is:

That said, “social networking” is probably a misnomer. If you consider it your personal media outlet, that’s about what you get from Twitter or YouTube. You don’t become friends with people just because they saw your advertising on TV, but it does not mean it’s useless. Cost/value ratio — yes, that’s a big topic for sure.

Tags: Other people opinions, Social Media, Video

This entry was posted by Ely on Thursday, July 23rd, 2009 at 11:47 am and is filed under Random Notes, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.